the nature of blog influence
The Nature of Blog Influence
Buying Behavior
Blogs influence purchases: One half (50%) of blog readers say they find blogs useful for purchase information.
Blogs go beyond tech: Outside of technology-related purchases, for which 31% of readers say blogs are useful, other key categories include media and entertainment (15%); games/toys and/or sporting goods (14%); travel (12%); automotive (11%); and health (10%).
Niche focus ups influence factor: For those who have found blog content useful for product decisions, more than half (56%) say blogs with a niche focus and topical expertise were key sources.
Buying Behavior
Blogs influence purchases: One half (50%) of blog readers say they find blogs useful for purchase information.
Blogs go beyond tech: Outside of technology-related purchases, for which 31% of readers say blogs are useful, other key categories include media and entertainment (15%); games/toys and/or sporting goods (14%); travel (12%); automotive (11%); and health (10%).
Niche focus ups influence factor: For those who have found blog content useful for product decisions, more than half (56%) say blogs with a niche focus and topical expertise were key sources.
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